[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sapcon.cz\/konec-prodeje-nekterych-znacek\/#Article","mainEntityOfPage":"https:\/\/www.sapcon.cz\/konec-prodeje-nekterych-znacek\/","headline":"Konec prodeje n\u011bkter\u00fdch zna\u010dek","name":"Konec prodeje n\u011bkter\u00fdch zna\u010dek","description":"Po\u010d\u00ednaje dubnem skon\u010dila spolupr\u00e1ce obchodn\u00edho \u0159et\u011bzce Albert s pivovary Litovel, P\u0159erov a Hanu\u0161ovice. I p\u0159es to, \u017ee pivovary stoj\u00ed o spolupr\u00e1ci, nemohou d\u00e1le prod\u00e1vat svoje pivo za takto nev\u00fdhodn\u00e9 spolupr\u00e1ce. Pro pivovary jsou nevyv\u00e1\u017een\u00e9 obchodn\u00ed podm\u00ednky prost\u011b nep\u0159ekonatelnou p\u0159ek\u00e1\u017ekou, proto\u017ee si zakl\u00e1daj\u00ed na tom, aby bylo pivo v\u017edy poctiv\u00e9 z nejkvalitn\u011bj\u0161\u00edch lok\u00e1ln\u00edch surovin, a aby […]","datePublished":"2019-05-24","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.sapcon.cz\/author\/#Person","name":"","url":"https:\/\/www.sapcon.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sapcon.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sapcon.cz\/wp-content\/uploads\/img_a345428_w2711_t1559122450.jpg","url":"https:\/\/www.sapcon.cz\/wp-content\/uploads\/img_a345428_w2711_t1559122450.jpg","height":0,"width":0},"url":"https:\/\/www.sapcon.cz\/konec-prodeje-nekterych-znacek\/","about":["Business"],"wordCount":411,"articleBody":"Po\u010d\u00ednaje dubnem skon\u010dila spolupr\u00e1ce obchodn\u00edho \u0159et\u011bzce Albert s pivovary Litovel, P\u0159erov a Hanu\u0161ovice. I p\u0159es to, \u017ee pivovary stoj\u00ed o spolupr\u00e1ci, nemohou d\u00e1le prod\u00e1vat svoje pivo za takto nev\u00fdhodn\u00e9 spolupr\u00e1ce. Pro pivovary jsou nevyv\u00e1\u017een\u00e9 obchodn\u00ed podm\u00ednky prost\u011b nep\u0159ekonatelnou p\u0159ek\u00e1\u017ekou, proto\u017ee si zakl\u00e1daj\u00ed na tom, aby bylo pivo v\u017edy poctiv\u00e9 z nejkvalitn\u011bj\u0161\u00edch lok\u00e1ln\u00edch surovin, a aby tomu odpov\u00eddala tak\u00e9 cena, za kterou se pivo prod\u00e1v\u00e1.  Podle vyj\u00e1d\u0159en\u00ed Pivovaru Zubr je jasn\u00e9, \u017ee pivovar stoj\u00ed o roz\u0161i\u0159ov\u00e1n\u00ed distribuce a chce, aby bylo dostupn\u00e9 pro konzumenty v co nej\u0161ir\u0161\u00ed prodejn\u00ed s\u00edti, ale bohu\u017eel s obchodn\u00edm \u0159et\u011bzcem nedo\u0161li ke kompromisu a z toho d\u016fvodu je od 1. dubna 2019 prodej v t\u011bchto \u0159et\u011bzc\u00edch ukon\u010den a n\u00e1poje z t\u011bchto t\u0159\u00ed varen nebude ji\u017e nad\u00e1le k dispozici. Albert se k t\u00e9to situaci vyj\u00e1d\u0159il v tom smyslu, \u017ee v jeho pobo\u010dk\u00e1ch se prod\u00e1v\u00e1 v\u00edce ne\u017e \u0161edes\u00e1t zna\u010dek t\u011bchto n\u00e1poj\u016f od devaten\u00e1cti v\u00fdrobc\u016f a aktu\u00e1ln\u011b se do prodeje dostaly dal\u0161\u00ed n\u00e1poje tohoto typu od mal\u00fdch a region\u00e1ln\u00edch v\u00fdrobc\u016f. Z vyj\u00e1d\u0159en\u00ed d\u00e1le vypl\u00fdv\u00e1, \u017ee s moravskoslezsk\u00fdmi v\u00fdrobci se nebyli schopni ani po letech spolupr\u00e1ce dohodnout, i p\u0159es to, \u017ee byli v posledn\u00edm obdob\u00ed t\u0159i zna\u010dky z jejich v\u00fdroby za\u0159azeny do celon\u00e1rodn\u00ed distribuce.  Litovel, P\u0159erov i Hanu\u0161ovice d\u00e1le tvrd\u00ed, \u017ee hlavn\u00edm d\u016fvodem k ukon\u010den\u00ed spolupr\u00e1ce je ten, \u017ee \u0159et\u011bzec po\u017eadoval sn\u00ed\u017een\u00ed ceny, co\u017e by znamenalo jedin\u011b sn\u00ed\u017een\u00ed kvality. Na to samoz\u0159ejm\u011b pivovary nemohly a necht\u011bly p\u0159istoupit. Cena v\u0161ak nebyla jedin\u00fdm probl\u00e9mem. Albert m\u011bl tak\u00e9 probl\u00e9my s marketingovou podporou. Co d\u00e1l? Skupina pivovar\u016f PMS P\u0159erov nad\u00e1le bude pivo dod\u00e1vat do dal\u0161\u00edch ostatn\u00edch tuzemsk\u00fdch i nadn\u00e1rodn\u00edch obchodn\u00edch s\u00edt\u00ed a \u0159et\u011bzc\u016f a nez\u00e1visl\u00fdch prodejen, ve kter\u00fdch se cesta ke spolupr\u00e1ci na\u0161la, tak\u017ee konzumenti budou moci jejich v\u00fdrobky i nad\u00e1le kupovat. Tyto produkty se prod\u00e1vaj\u00ed nejv\u00edce na Morav\u011b a ve v\u00fdchodn\u00edch \u010cech\u00e1ch.                                                                                                                                                                                                                                                                                                                                                                                        3.7\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Konec prodeje n\u011bkter\u00fdch zna\u010dek","item":"https:\/\/www.sapcon.cz\/konec-prodeje-nekterych-znacek\/#breadcrumbitem"}]}]